Tuesday 8 March 2016

Dopping: Maria Sharapova loses $70m Nike deal,TAG Heuer contract and Porsche may not renew deal

Maria Sharapova, pictured, has announced she failed a drugs test at the 2016 Australian Open after testing positive for Meldonium
Sharapova
Several sponsors have dropped Russian tennis star Maria Sharapova after she admitted she had tested positive for a banned substance at January's Australian Open.

The five-times Grand Slam champion dropped the bombshell at a press conference at a Los Angeles hotel, confessing she had been found to have taken Mildronate – or Meldonium – which was prohibited from January 1 this year. 

Just hours later, the 28-year-old lost her most lucrative deal - an eight-year contract extended in 2010 for a reported $70million with sportswear brand Nike, where she has her own clothing line.

Swiss watch brand TAG Heuer followed suit, saying that its contract with Sharapova had expired at the end of 2015 and it has pulled out of negotiations on a new agreement.

Another one of her major partners, Porsche, said that while they are 'certainly not dumping' Sharapova, they are currently 'not pursuing any further activities' with her.  

We have enjoyed a very good relationship with Maria Sharapova during our partnership,’ Viktoria Wohlrapp, Head of Sports Communications at Porsche told MailOnline

‘We are not to make any fast assumptions and will wait for the outcome of the investigation into the drug. In the meantime, we will not be pursuing any further activities, as these are strong allegations so it would not be appropriate

‘This could go either way, but we are certainly not dumping her.

Avon said on Tuesday morning that they are not commenting on their contract with Sharapova, who is the face of their fragrance called Luck. Daily mail




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