Lufefe Nomjana (also known as the Spinach King) is the 28-year-old South African entrepreneur building a business empire around spinach in the Cape Town township of Khayelitsha.
His company, Espinaca Innovations, runs its own bakery from a renovated shipping container and produces spinach bread, as well as other spinach-based products like muffins and sandwiches, for Spar (a local retailer) outlets around Cape Town. It also has its own bicycle delivery service to supply local offices and consumers with healthy meals.
This month the business launched its second café and bakery, located in the Khayelitsha Mall, through a sponsorship from health club group, Virgin Active. And it is also set to open a new factory in August. Here Nomjana plans to scale production of his ‘banting bread’ – a low carbohydrate alternative to traditional bread – which has become particularly popular among Cape Town consumers.

